Digital Marketing and Branding expert

LUIS HENRIQUE BEI

Advertising and marketing professional with great experience in digital marketing, inbound marketing, e-commerce, community management and team leadership. Experience and interest in projects on areas of Branding, Market Research, Web Performance and Customer Behavior. Broad experience in team and project management. Focus on measurable results and budget optimization. Teaching and research experience.

Professional Experience

Work experience in recent years
(click to expand)
Executive Director
BE MORE AGENCY (Minas Gerais, Brazil) – 2016 – Current

Owner and chief executive of advertising agency focused on innovation and digital marketing. Recruitment, training and management of teams. Development of customized projects for the needs of customers, from different segments and budgets.

College Professor
UNIVERSITY CENTER OF PATOS DE MINAS (Minas Gerais, Brazil) – 2016 0 Current

Classes in the superior courses of Administration and Social Communication with Enable in Advertising and in Journalism, in several disciplines, including theories of communication, online advertising, digital marketing, strategic planning and several educational and professional projects.

Digital Marketing Director
ILUSTRA PROPAGANDA (Minas Gerais, Brazil) – 2014-2016

Direction of department of the largest agency in the region. Elaboration of projects for the main clients of the agency, involving strategies to insert companies in the online environment, such as SEO, Social Media, Performance Media, Inbound Marketing, among others. Team management and training of new employees.

Marketing Coordinator
BRQ IT SERVICES (São Paulo, Brazil) – 2012-2014

Research, development and implementation of marketing and internal marketing strategies in one of the largest IT companies in the country.  B2b relationship actions, as well as implementation of programs to improve the well-being and sense of belonging of the employees.

College education

Master Degree

Technology, Communications and Education
Federal University of Uberlandia – Minas Gerais, Brazil
December / 2017
i

Lato Sensu Specialization

Digital Marketing
International Faculty Singnorelli – Rio de Janeiro, Brazil
August / 2015
i

Lato Sensu Specialization

Higher Education Teaching
SENAC University Center – São Paulo, Brazil
September / 2015

Master

Community Management: 2.0 Organizations and Social Media
Innovation & Entrepreneurship Business School (IEBS) – Barcelona, Spain
November /2014

Graduation

Advertising Production
Faculdades Metropolitanas Unidas – São Paulo, Brazil
December / 2013

Courses, lectures and workshops given 

Lecture about paths to the communication market

University of British Columbia

Communication and Media Studies Conference Vancouver, Canada

Paper presentation about Inbound Marketing

XIII ALAIC – Congreso de Investigadores de la Comunicación

Mexico City, Mexico

Lecture about Gamification

Social Media Week

São Paulo, Brazil

Lecture about Game Thinking

Federal University of ABC

Santo André, Brazil

Lecture about Advertising and Marketing

Padre Moye College

São Paulo, Brazil

Social Media Course

Microsoft Training Center

São Paulo, Brazil

CANVAS and SWOT workshop for micro entrepreneurs

UNIPAM

Minas Gerais, Brazil

Academic week of commercial management

Academic week of Commercial Management

Minas Gerais, Brazil

Complete list of spoken places (click to expand)
• 11/2018 – Lecture about marketing and innovation
FT18 – Festival da Transformação. Porto Alegre, Brazil

• 11/2018 – Lecture about Brand Positioning
Academic week of Commercial Management – Minas Gerais, Brazil

• 11/2017 – Lecture about paths to the communication market
University of British Columbia – Communication and Media Studies Conference – Vancouver, Canada

• 10/2016 – Paper presentation about Inbound Marketing
XIII ALAIC – Congreso de Investigadores de la Comunicación – Cidade do México, Mexico

• 10/2016 – Facebook Ads Course
Hotel HZ – Patos de Minas, Brazil

• 08/2016 – Workshop about branding and social media
ALESP (Assembleia Legislativa do Estado de SP) – São Paulo, Brazil

• 07/2016 – CANVAS and SWOT workshop for micro entrepreneurs
UNIPAM – Patos de Minas. Brazil

• 11/2015 – Course of Social Media Management for Public Offices
UNICAMP – Campinas, Brazil

• 08/2015 – Workshop of Game Thinking
Federal University of Uberlândia – UFU – Uberlândia, Brazil

• 02/2014 – Social media course
Microsoft Training Center – São Paulo, Brazil

• 10/2013 – Lecture about Digital Marketing
Faculdades Oswaldo Cruz – São Paulo, Brazil

• 10/2013 – Lecture about Game Thinking
Federal University of ABC – Santo André, Brazil

• 09/2013 – Lecture about Marketing
FIAP – São Paulo, Brazil

• 09/2013 – Lecture about Gamification
Social Media Week – São Paulo, Brazil

• 08/2013 – Lecture about Digital Marketing and Gamification
SENAC São Paulo – São Paulo, Brazil

• 05/2013 Debate about Online Publicity
Social Media Week (Special Guest) – São Paulo, Brazil

• 03/2013 – Workshop about Digital Marketing and Social Media
DRC – São Paulo, Brazil

• 10/2012 – Lecture about Advertising and Marketing
Padre Moye College – São Paulo, Brazil

Skills & Language Proficiency

%

Digital Strategies

%

Branding

%

Leadership and teamwork

  • Portuguese 100%
  • English 88%
  • Spanish 81%

Complementary Education

• Gamificación en la Educación – 10h – IEBS (Spain)

• Inbound Marketing – 10h – IEBS (Spain)

• Experts with Google – 12h – Google Brazil (São Paulo)

• Gamification – 120h – Wharton School / Univ. Of Pennsylvania (USA)

• Facebook Advertising – 12h – GAWA (São Paulo)

• Innovation management – 40h – Univ. Anhembi Morumbi (São Paulo)

• Social Media Practices – 160h – ETEC/Facebook Brasil (São Paulo)

• Strategic Media Planning – 40h – SENAC SP (São Paulo)

• E- Commerce and Digital Marketing – 40h – SENAC SP (São Paulo)

• Technical education in advertising and marketing – 800h – SENAC SP (São Paulo)

Certifications and software / specific tools proficiency

• Microsoft Office (Excel, Power Point, Word)
Advanced

• Google Adwords and Google Analytics
Advanced

• Facebook Ads
Advanced

• Mailchimp (And other automation tools such as HubSpot, etc)
Advanced

• Adobe Photoshop
Intermediary

• WordPress
Intermediary

• Project management softwares
Intermediary

• HTML programming
Basic

Testimonials

He is one of the best Social Media Experts I have ever met. Broad-minded guy, loyal and hardworking. I can recommend Luis Bei as a person with great expertise and deep proficiency of modern solutions for Digital Marketing Campaigns. Luis Bei is a hardworking professional with a very strong problem solving skills and creative solutions. Innovative Social Media Expert. He has an extensive experience, and his open-minded approach could never not be overestimated.

 

Denis Pedro

CIO, BRQ IT Services

Luis Bei es uno de los estudiantes más brillantes y trabajadores que he tenido en el Master CM de IEBS. Supo superar desde el inicio la barrera del idioma (es brasileño) y aportar excelentes trabajos, comentarios y opiniones durante todo el curso. Es un hombre imaginativo, creativo, emprendedor, con buenos valores. Puede conseguir muy buenos resultados en la empresa donde trabaje. Le deseo mucha suerte en su carrera profesional.

José Lozano Galera

CEO, AEFOL & EXPOELEARNING, S.L.

I worked with Luis Bei in the largest marketing research company in the country and also in Social Media News, a website specialized in Digital Marketing that under his leadership formed a team with professionals from different areas in order to spread knowledge to the Brazilian market. Luis Bei is one of the greatest digital specialists in the country, having worked in large companies and studied in some of the best specialized institutions in Brazil and abroad and I see as a great differential his ability to lead and transmit knowledge.

Artur Ferreira

Responsible for Online Research, Kantar Worldpanel

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