Marketing, Digital and Branding expert
LUIS HENRIQUE BEI
Degree in Advertising, with postgraduate studies in Education and Digital Marketing, and a Master's degree in Education and Communication. I'm a speaker and educator, and have worked as Head of Marketing and CMO in organizations across Europe and America, leading multidisciplinary teams and driving brand, digital, and growth strategies. Certified in Project Management, Google Ads, Google Analytics, and HubSpot. With over 15 years of experience in marketing, digital innovation, and strategic leadership—both operational and executive—I've learned that the role of a good leader, before anything else, is to know how to listen to people.
Professional Experience
Work experience in recent years (Click to expand)
CMO - BionicGym
Jan/2024 – Current
Dublin / Lisbon
As CMO of BionicGym, I spearhead marketing strategies and actions for our flagship product, a unique Neuromuscular Electrical Stimulation device with proven scientific efficacy. My role encompasses comprehensive marketing and branding planning. I'm particularly proud of leading a dynamic marketing team. My strategic approach focuses on market trend analysis – using a lot of data – aligning marketing initiatives with broader business objectives, and fostering innovation in product development. The more I learn here, the more I'm involved in the entire product lifecycle, from manufacturing to market, ensuring each step aligns with our brand's ethos and market demands.
bionicgym.comCMO - VFR Tech
2021 – 2023
Lisbon, Portugal
C-Level. Global coordination of the organization's marketing actions. Development of projects for new products and services. Structuring, management and monitoring of actions of advertising, branding and public relations campaigns. Internal marketing. Institutional marketing. Promotional Marketing.
vfrtech.comExecutive Director - BE MORE AGENCY
2016 – Current
Minas Gerais, Brazil
Owner and chief executive of advertising agency focused on innovation and performance / digital marketing. Company supervision and operations advice. Development of customized projects, from different countries, segments and budgets. Marketing and digital marketing operations for Kantar (in 6 different countries); SEBRAE; Brasil Previdencia and other large companies.
agenciabemore.comCollege Professor - UNIVERSITY CENTER OF PATOS DE MINAS
2016 – Current
Minas Gerais, Brazil
Classes in the superior courses of Administration and Social Communication with Enable in Advertising and in Journalism, in several disciplines, including theories of communication, online advertising, digital marketing, strategic planning and several educational and professional projects.
Digital Marketing Director - ILUSTRA PROPAGANDA
2014-2016
Minas Gerais, Brazil
Direction of department of the largest agency in the region. Elaboration of projects for the main clients of the agency, involving strategies to insert companies in the online environment, such as SEO, Social Media, Performance Media, Inbound Marketing, among others. Team management and training of new employees.
Marketing Coordinator - BRQ IT SERVICES
2012-2014
São Paulo, Brazil
Research, development and implementation of marketing and internal marketing strategies in one of the largest IT companies in the country. B2b relationship actions, as well as implementation of programs to improve the well-being and sense of belonging of the employees.
College Education
Specialization - Business and Marketing Strategies
University of London – UK
July / 2023
Master Degree - MSc - Technology, Communications and Education
Federal University of Uberlandia – Brazil
December / 2017
Lato Sensu Specialization - Digital Marketing
International Faculty Singnorelli – Brazil
August / 2015
Specialization - Higher Education Teaching
SENAC University Center – Brazil
September / 2015
Master - 2.0 Organizations and Social Media
IEBS – Spain
November / 2014
Graduation / Bachelor - Marketing and Advertising
Faculdades Metropolitanas Unidas – Brazil
December / 2012
Courses, lectures and workshops given
Complete list of spoken places (click to expand)
- 11/2018 – Lecture about marketing and innovation
FT18 – Festival da Transformação (Porto Alegre, Brazil) - 11/2018 – Lecture about Brand Positioning
Academic week of Commercial Management (Minas Gerais, Brazil) - 11/2017 – Lecture about paths to the communication market
University of British Columbia – Communication and Media Studies Conference (Vancouver, Canada) - 10/2016 – Paper presentation about Inbound Marketing
XIII ALAIC – Congreso de Investigadores de la Comunicación (Cidade do México, Mexico) - 10/2016 – Facebook Ads Course
Hotel HZ (Patos de Minas, Brazil) - 08/2016 – Workshop about branding and social media
ALESP (Assembleia Legislativa do Estado de SP) (São Paulo, Brazil) - 07/2016 – CANVAS and SWOT workshop for micro entrepreneurs
UNIPAM (Patos de Minas, Brazil) - 11/2015 – Course of Social Media Management for Public Offices
UNICAMP (Campinas, Brazil) - 08/2015 – Workshop of Game Thinking
Federal University of Uberlândia (Uberlândia, Brazil) - 02/2014 – Social media course
Microsoft Training Center (São Paulo, Brazil) - 10/2013 – Lecture about Digital Marketing
Faculdades Oswaldo Cruz (São Paulo, Brazil) - 10/2013 – Lecture about Game Thinking
Federal University of ABC (Santo André, Brazil) - 09/2013 – Lecture about Marketing
FIAP (São Paulo, Brazil) - 09/2013 – Lecture about Gamification
Social Media Week (São Paulo, Brazil) - 08/2013 – Lecture about Digital Marketing and Gamification
SENAC São Paulo (São Paulo, Brazil) - 05/2013 – Debate about Online Publicity
Social Media Week (Special Guest) (São Paulo, Brazil) - 03/2013 – Workshop about Digital Marketing and Social Media
DRC (São Paulo, Brazil) - 10/2012 – Lecture about Advertising and Marketing
Padre Moye College (São Paulo, Brazil)
Skills & Language Proficiency
Digital Strategies
Branding
Leadership and project management
Language Proficiency
Complementary Education
- Management and Innovation – 120h – Copenhagen Business School (Denmark)
- Project Management – 180h – Google (Online)
- Gamificación en la Educación – 10h – IEBS (Spain)
- Inbound Marketing – 10h – IEBS (Spain)
- Experts with Google – 12h – Google Brazil (São Paulo)
- Gamification – 120h – Wharton School / Univ. Of Pennsylvania (USA)
- Facebook Advertising – 12h – GAWA (São Paulo)
- Innovation management – 40h – Univ. Anhembi Morumbi (São Paulo)
- Social Media Practices – 160h – ETEC/Facebook Brasil (São Paulo)
- Strategic Media Planning – 40h – SENAC SP (São Paulo)
- E-Commerce and Digital Marketing – 40h – SENAC SP (São Paulo)
- Technical education in advertising and marketing – 800h – SENAC SP (São Paulo)
Certifications and software / specific tools proficiency
- Microsoft Office (Excel, Power Point, Word) - Advanced
- Google Adwords and Google Analytics - Advanced
- Facebook Ads - Advanced
- Mailchimp (And other automation tools such as HubSpot, etc) - Advanced
- Adobe Photoshop - Intermediary
- WordPress - Intermediary
- Project management softwares - Intermediary
- HTML programming - Basic
Testimonials
"He is one of the best Social Media Experts I have ever met. Broad-minded guy, loyal and hardworking. I can recommend Luis Bei as a person with great expertise and deep proficiency of modern solutions for Digital Marketing Campaigns. Luis Bei is a hardworking professional with a very strong problem solving skills and creative solutions. Innovative Social Media Expert. He has an extensive experience, and his open-minded approach could never not be overestimated."
"Luis Bei es uno de los estudiantes más brillantes y trabajadores que he tenido en el Master CM de IEBS. Supo superar desde el inicio la barrera del idioma (es brasileño) y aportar excelentes trabajos, comentarios y opiniones durante todo el curso. Es un hombre imaginativo, creativo, emprendedor, con buenos valores. Puede conseguir muy buenos resultados en la empresa donde trabaje. Le deseo mucha suerte en su carrera profesional."
"I worked with Luis Bei in the largest marketing research company in the country and also in Social Media News, a website specialized in Digital Marketing that under his leadership formed a team with professionals from different areas in order to spread knowledge to the Brazilian market. Luis Bei is one of the greatest digital specialists in the country, having worked in large companies and studied in some of the best specialized institutions in Brazil and abroad and I see as a great differential his ability to lead and transmit knowledge."
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